established

« Accompanied by atmospheric music, fuzzy dots of light cover the picture, resembling the opening credits of a film which is just starting. But this film-within-a-film - actually a film-within-a-video - remains no more than an announcement, its establishing shot slowly peeling from the background in a long pan past façades of skyscrapers, rows of windows, steel skeletons, familiar structures. (...)
The establishing shot - the very first in a film - defines the narrative space and provides us with a look at a new world, like a filmic »ur-scene.» established removes the spell from this magic moment, but through its title rather than repetition of the shot. Everything has already been laid out in this world, everything conforms to a predominate order, the reason why established - the film - does not need to begin at all. » - Claudia Slanar

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